The 'Smarterer' Way To Travel

Apparently 25% of road traffic in Cambridge is made up of cyclists. i hit a bit of a road block on this one, as it's not really the most exciting of subjects. i toyed with travelling down a more conceptual route, and focusing on the ecological aspect of the brief, using arrows and colour...but ultimately, it really wasn't much fun to look at! so i ended up taking the scenic, literal path, by concentrating on the ratio of cyclists to drivers and a few things that spring to mind when i think of Cambridge. there's only a suggestion of my original ideas of using red to denote STOP!, burning fuel and frustration, and green (now just on the penny farthing saddle) for GO! and the whole, eco-friendly thang. anyway, all in all, it was quite a journey! I'm working on a private commission next (which i can't post until later in the month) so will be back here with some different work in a few days!